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Browsing Category

Expert Advice

815 posts
  • Makeup Tips

The Blush Placement Change That Lifts Features Instantly

strategic blush placement elevates features
Just by shifting your blush higher and outward, you can instantly lift your features—discover how this simple change transforms your look.
  • Helmet Salon Team
  • June 23, 2026
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  • Makeup Tips

Polite Society is leveraging Ulta Beauty’s new TikTok Shop for its largest-ever affiliate campaign

Polite Society is leveraging Ulta Beauty's new TikTok Shop for its largest-ever affiliate campaign
Polite Society is using Ulta Beauty’s new TikTok Shop for its biggest-ever affiliate marketing campaign, marking a significant move into social commerce.
  • Helmet Salon Team
  • June 22, 2026
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  • Makeup Tips

Portable LED Mirrors Need a Better Viewing Angle Than You Think

adjustable portable led mirrors
A better viewing angle in portable LED mirrors can transform your grooming routine, but there’s more to consider for the perfect reflection.
  • Helmet Salon Team
  • June 22, 2026
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  • Makeup Tips

Why Your Makeup Separates by Midday

makeup separation causes midday
Makeup separation by midday often happens due to improper prep and product choices—discover how to keep your look flawless all day long.
  • Helmet Salon Team
  • June 22, 2026
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  • Makeup Tips

How to Get Your Eyeliner Just Right

How to Get Your Eyeliner Just Right
Learn proven techniques to achieve a flawless eyeliner look, including step-by-step methods and expert advice for all skill levels.
  • Helmet Salon Team
  • June 21, 2026
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  • Makeup Tips

Blush Palettes Save Time If You Choose Placement Before Color

pre plan blush placement
Choosing your blush placement before picking colors helps you save time and…
  • Helmet Salon Team
  • June 21, 2026
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  • Makeup Tips

How to Make Foundation Look Like Skin

natural flawless foundation finish
Break down the basics of blending and matching for a flawless, skin-like foundation finish that will leave everyone wondering how you achieved it.
  • Helmet Salon Team
  • June 21, 2026
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  • Skincare

The East End’s Newest Clean Beauty Pop-ups and Salons

The East End’s Newest Clean Beauty Pop-ups and Salons
Several new clean beauty pop-ups and salons have opened in the East End, emphasizing natural ingredients and eco-friendly practices. Here’s what is known so far.
  • Helmet Salon Team
  • June 20, 2026
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  • Makeup Tips

Contour Palettes Work Better When Undertone Comes First

undertone enhances contour application
Prioritizing undertones when choosing a contour palette helps you select shades that…
  • Helmet Salon Team
  • June 20, 2026
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  • Makeup Tips

The Concealer Placement Trick That Brightens the Whole Face

strategic concealer brightening technique
Just master this concealer placement trick to brighten your whole face and unlock a radiant, flawless look—discover the secret that transforms your makeup routine.
  • Helmet Salon Team
  • June 20, 2026
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Swarovski Surges In Global Coverage
  • Beauty

Swarovski Surges In Global Coverage

Swarovski experiences a notable increase in worldwide media mentions, with 23 times the…
  • Helmet Salon Team
  • July 9, 2026
Hugo Boss Surges In Global Coverage
  • Beauty

Hugo Boss Surges In Global Coverage

Hugo Boss has seen a significant increase in media mentions worldwide, with 73 mentions…
  • Helmet Salon Team
  • July 9, 2026
travel friendly cordless uv lamps
  • Nail Styling

Cordless UV Lamps Travel Better When You Check This First

Proactively checking airline rules ensures safe, hassle-free travel with your cordless…
  • Helmet Salon Team
  • July 9, 2026
lighting affects makeup appearance
  • Makeup Tips

Why Makeup Looks Different in Different Lighting

You’ll notice your makeup looks different in various lighting because natural sunlight…
  • Helmet Salon Team
  • July 9, 2026
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