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A Glamour UK beauty report presents witch makeup as a range of Halloween looks, including wearable eye-and-lip combinations and more theatrical styles. Makeup artist Valeria Ferreira describes a Dakota Johnson look built around balanced, pearlescent skin, layered dark eye products and a cool-toned matte lip.
Glamour UK has published a Halloween witch makeup guide featuring looks that range from softly dramatic and wearable to full gothic or fantasy makeup. The report also shares advice from makeup artist Valeria Ferreira, who created a witch-inspired look for Dakota Johnson, on how to build its defined eyes, balanced pearlescent skin and cool-toned lip.
The guide’s central idea is that a witch look does not have to rely on green face paint or elaborate special effects. For a version that can work beyond Halloween, it points to emphasised eyes, dark liner and defined lashes, with softly sculpted cheeks and lips in rose, rust, berry or cool brown shades. A smoky eye is one option, but not a requirement.
Ferreira told Glamour UK that the skin should look luminous but not overly shiny or powdery. For Johnson’s look, she said she highlighted the high points of the face while allowing the actor’s freckles to show through. She described the result as a balanced, dewy finish with a “frosted porcelain” quality.
For the eyes, Ferreira said she layered a dense kohl pencil with eyeshadow and liquid liner, then used mascara to create a full lash line. She described Johnson’s lip as a milk-chocolate brown liner used for shading and as the final colour. For a more overtly vampy alternative, Ferreira recommended a cool brown or cool red matte lip, noting that dark red could suit an evening or party version.
From Halloween Costume to Autumn Makeup
The guide reflects how Halloween makeup can serve different purposes: some readers may want a one-night costume, while others may prefer details they can wear as part of a regular makeup routine. The report’s “witch archetype” approach puts the emphasis on mood and definition—dark eyes, a sculpted face and a deliberate lip—rather than a full character transformation.
That distinction also makes the ideas adaptable. A person can add a hat to their usual makeup, try a dark liner and berry lip, or use theatrical effects such as coloured contacts and graphic details. These are editorial suggestions, not evidence that one style is more popular or effective than another.
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A Range of Witch Looks
Glamour UK connects the guide to interest in witch-themed content online, citing more than 47.5 billion TikTok views for #WitchTok. The source does not specify a measurement date, reporting window or comparison baseline for that figure, so it should be read as a raw count reported by the publication rather than a rate of growth.
The examples span several aesthetics. The high-fashion option draws on gothic, grunge-inspired makeup shown at Gucci’s Cruise 2027 show; a pagan version uses black shadow and a crescent-moon stencil; and a dark-fairy look adds shimmering tear details. Other ideas include an “Eco-Witch” look with green shadow and gold detailing, a glamorous dark witch with a two-tone lip, and a deliberately simple option that pairs familiar makeup with a witch hat.
The report presents these as inspiration rather than a single prescribed look. Its focus on wearable makeup is supported by Ferreira’s comments about the Johnson look, while the more elaborate examples are described as costume or editorial interpretations.
““Pearlescent skin really gives that cold and otherworldly feel to makeup. Think ‘frosted porcelain.’””
— Valeria Ferreira, makeup artist, speaking to Glamour UK
What the Guide Does Not Establish
The article is a beauty and inspiration report, not a survey of Halloween shoppers or a measurement of makeup trends. It does not establish how many people plan to wear witch makeup, whether the styles are gaining popularity, or how the cited TikTok view count was measured. The claim that witch archetype makeup is an autumn trend is the publication’s framing, not a quantified finding in the material provided.
The source also offers product suggestions and examples but does not provide a complete step-by-step tutorial for every look. Readers may need to adapt the techniques to their own products, skill level and skin sensitivities.
Choosing a Look for Halloween
The report’s practical next step for readers is to choose how theatrical they want the result to be. For a wearable approach, its advice points toward defined eyes, softly sculpted skin and a matte brown or berry lip. Readers seeking a costume effect can add a stencil-shaped moon, shimmering tear details, green-and-gold accents or other graphic elements from the examples.
Glamour UK does not announce a forthcoming event or additional reporting in the supplied material. The guidance remains an assortment of ideas to adapt for Halloween and, in the publication’s view, for the wider autumn season.
Key Questions
What is the main news in the report?
Glamour UK published a witch makeup guide for Halloween, combining wearable makeup suggestions with more theatrical looks and advice from makeup artist Valeria Ferreira.
How can I make witch makeup wearable?
The report suggests emphasised eyes, dark liner and defined lashes, with softly sculpted cheeks and a lip in a rose, rust, berry or cool brown shade. It says a smoky eye is optional.
What did Valeria Ferreira say about Dakota Johnson’s look?
Ferreira described a balanced, dewy complexion with pearlescent highlights, layered kohl, shadow and liquid liner, and a milk-chocolate brown lip liner used as the lip colour.
Does the article show that witch makeup is becoming more popular?
No. The article cites more than 47.5 billion TikTok views for #WitchTok but does not provide a date, measurement window or comparison baseline. The figure alone does not show a rate of growth or establish how many people will wear the makeup.
Source: glamourmagazine.co.uk
