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Tate McRae celebrated the launch of her debut fragrance, Tate 01, at a New York City event on Thursday night. The scent is described as woody, with bergamot, sage, amber and sandalwood; McRae said she had worked on it for about a year.
Tate McRae celebrated the launch of Tate 01, her debut fragrance, at a New York City event on Thursday night, marking a new commercial venture for the singer. Harper’s Bazaar reported that McRae wore a silver Saint Laurent slip minidress and a pendant necklace whose shape echoed the fragrance bottle.
The dress had thin spaghetti straps, a cowl neckline and an open back, according to Harper’s Bazaar. McRae paired it with gold lace-up stiletto sandals and a black clutch with gold hardware, both also from Saint Laurent. The outfit mixed silver and gold tones, while her hair was pinned away from her face and her makeup included smoky eyes and a glossy lip.
Tate 01 is described as a woody fragrance with notes of bergamot, sage, amber and sandalwood. Harper’s Bazaar noted that the bottle has a sleek shape, echoed by the silver pendant McRae wore to the event. The report did not provide details about the bottle’s materials, the fragrance’s price or where it is being sold.
Earlier in the week, McRae told Jimmy Fallon she had been working on the scent for about a year. She described developing its smell herself, saying she had been “cooking up in the lab, doing all the scents.” The comments indicate a lengthy development process, but the report does not specify the perfumers or companies involved.
McRae Adds Fragrance to Her Brand
The launch gives McRae a product line beyond her recorded music and performances, joining a familiar pop-star practice of attaching a signature scent to an artist’s public identity. Harper’s Bazaar framed fragrance launches as a recurring milestone for pop performers, citing Jennifer Lopez, Britney Spears, Taylor Swift, Lady Gaga and Ariana Grande as examples.
For fans, Tate 01 offers a new way to engage with McRae’s work outside music. The event and its styling also linked the product’s presentation to her fashion image: the silver dress and pendant complemented a bottle McRae said she was excited about. The report, however, does not establish how the scent will perform commercially or how widely it will be available.
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A Year in Fragrance Development
McRae’s comments place the project’s development at roughly one year before the launch. In her account to Jimmy Fallon, she had long wanted to make a perfume and viewed it as a natural milestone for a pop artist. That is her explanation of the project’s appeal, rather than a statement about the fragrance industry as a whole.
The available report focuses on the launch celebration, the scent’s listed notes and McRae’s outfit. It does not offer a full product announcement with a release schedule, retail details or a breakdown of how the fragrance was created. Those omissions limit what can be said about the product’s reach beyond the event.
““I’ve been working on [Tate 01] for like a year now. I’ve always wanted to do a perfume, I feel like it’s such a pop star thing. You have to do it at some point.””
— Tate McRae, speaking to Jimmy Fallon earlier in the week, as quoted by Harper’s Bazaar
Retail Details Remain Unreported
The report does not state Tate 01’s price, retail outlets, release territory or availability. It also does not identify the fragrance house, perfumers or other collaborators, or provide ingredient concentrations and a full ingredient list. The four named notes are presented as the scent’s profile, not as a complete account of its formula.
It is also unclear whether McRae plans additional products or a broader fragrance line. No sales figures, audience response data or company projections were included, so the commercial impact of the launch cannot yet be assessed from the available information.
Availability and Product Details Ahead
The immediate next step for readers interested in Tate 01 is confirmation of where and when it can be purchased, along with its price and any further product information. Those details were not included in Harper’s Bazaar’s account of the celebration.
Further announcements from McRae or the fragrance’s retailer could clarify distribution and whether this is a standalone release or the start of a larger range. Until then, the confirmed development is the debut launch and its New York celebration, alongside McRae’s description of the scent’s notes and year-long development.
Key Questions
What is Tate 01?
Tate 01 is Tate McRae’s debut fragrance, launched with a New York City event on Thursday night.
What notes are in Tate 01?
The fragrance is described as woody, with bergamot, sage, amber and sandalwood. The report does not give a full formula or ingredient list.
How long did McRae work on the fragrance?
McRae told Jimmy Fallon she had been working on Tate 01 for about a year. The report does not provide specific development dates.
What did McRae wear to the launch?
She wore a silver Saint Laurent slip minidress with gold lace-up heels and a black clutch with gold hardware. Harper’s Bazaar reported that her pendant echoed the fragrance bottle’s shape.
Where can Tate 01 be bought?
Availability and pricing were not reported in the source account, which focused on the launch event and McRae’s look.
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