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Sephora and Marks & Spencer have announced a UK retail partnership called Sephora at M&S, combining selected M&S stores with an online offer. The service is due to launch in spring 2027, with around 100 physical sites planned over time; the product line-up and store locations have not yet been disclosed.
Sephora and Marks & Spencer have announced a UK partnership to launch Sephora at M&S in selected stores and online from spring 2027. The companies say they plan to build the offer to around 100 physical sites over time, extending Sephora’s reach through M&S’s UK store network and digital platform.
The planned destination will bring together a curated selection of beauty products across skin care, make-up, fragrance, hair care and body care. Sephora said the range will include established favourites, emerging brands and some exclusive products. Specialist beauty teams are planned for stores, while the M&S website will carry a broader online range with home delivery and click-and-collect from M&S stores nationwide.
The companies have not yet named the participating stores or confirmed the full product range. They said further details, including brands new to M&S and selected Sephora exclusives, will be shared closer to the launch. The arrangement is described by Sephora as a strategic partnership intended to accelerate its UK growth.
M&S said the deal forms part of its transformation of its fashion, home and beauty business. Managing Director of Fashion, Home & Beauty John Lyttle said the retailer would continue investing in its own-label beauty ranges alongside the Sephora offer. The companies have not announced financial terms for the partnership.
A Wider Route Into UK Beauty
The partnership gives Sephora a way to reach customers through M&S locations beyond its existing standalone stores and digital channels. For M&S, it adds a specialist beauty retailer’s brands and in-store expertise to a category the company says can attract new shoppers and encourage existing customers to visit more often.
The planned combination of stores and online shopping also makes the launch relevant to customers who may not live near a Sephora location. However, the practical reach of the offer will depend on which M&S stores take part and how quickly the companies expand toward their stated goal of around 100 sites.
Sephora’s UK Expansion Strategy
Sephora, which is owned by LVMH, described the M&S deal as the next step in a UK strategy that already includes its digital and app offer, large-format stores it calls “Temples of Beauty,” and curated boutique concepts. The company said those boutique concepts debuted in London in summer 2026.
The partnership adds another retail format to that mix. Sephora President of Europe & Middle East Catherine Spindler said the company was adapting its international model to regional opportunities. M&S, meanwhile, has positioned beauty as part of its wider effort to improve its fashion, home and beauty business while maintaining investment in own-label products.
““Our partnership with M&S is the next evolution of this strategy, introducing a retail model that complements our existing formats and allows us to build on the strength of the Sephora brand in the UK.””
— Catherine Spindler, Sephora’s President of Europe & Middle East
Stores and Brands Still Unconfirmed
The companies have not identified the first participating M&S stores, set out a timetable for reaching around 100 physical sites, or disclosed the partnership’s financial terms. It is also unclear which brands and products will be available at launch, how many items will be exclusive to Sephora at M&S, and how the in-store offer will vary between locations. The companies say product and brand details will come closer to spring 2027.
Sephora called its UK launch a “huge success,” but the announcement provided no sales figures or other metrics to quantify that description. It is not yet clear how the partnership will affect Sephora’s existing stores or M&S’s own-label beauty business.
Details Ahead of Spring 2027
Sephora at M&S is scheduled to launch in spring 2027 in selected stores and on the M&S website. The companies have said they will confirm the full product line-up and additional brand details closer to launch. Customers will need to wait for further announcements to learn which stores will participate and when the physical-site expansion will begin.
Key Questions
When will Sephora at M&S launch?
The companies plan to launch in selected M&S stores and on the M&S website in spring 2027.
How many M&S stores are planned?
The partnership aims to build around 100 physical sites over time. The companies have not published a rollout schedule or named locations.
What products will Sephora at M&S sell?
The planned categories include skin care, make-up, fragrance, hair care and body care. The full range, including selected exclusives and brands new to M&S, has not yet been announced.
Will customers be able to shop online?
Yes. The offer is planned for the M&S website, with home delivery and click-and-collect from M&S stores nationwide. The companies say the online range will be broader than the in-store selection.
Source: rss
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