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POV Beauty, the skin care brand co-founded by influencer Mikayla Nogueira and Estée Lauder Companies veteran Ani Hadjinian, has closed a $15 million Series A round. The company says it will use the funding to expand its skin-prep products and retail and online business, including its presence at Sephora and on TikTok Shop.
POV Beauty, the skin care brand co-founded by Mikayla Nogueira and former Estée Lauder Companies executive Ani Hadjinian, has raised $15 million in Series A funding to support product development and growth across retail and e-commerce. Silas Capital led the round, joined by RÉDO Capital and the brand’s original investor, Imaginary Ventures.
The company plans to direct the investment toward its skin-prep-focused product category, as well as continued expansion in physical retail and online sales. The stated priorities include building on its business with Sephora, where the brand launched in 2026, and improving its presence on TikTok Shop. POV Beauty also plans to expand its team and invest in products that combine skin care and makeup.
POV Beauty launched in 2025 and is known for products and product lines including Drench It, Glaze It, Whip It, Drip It and Chill It, alongside its Snatch It and Amp It franchises. The source report describes the brand as focused on skin preparation, including products positioned to help makeup apply or adhere. The company describes its products as clinically tested; the report does not provide study details or independent findings supporting specific performance claims.
Nogueira said the funding would allow the brand to expand its product and business ecosystem while responding to its community. The company did not disclose the round’s valuation, the amount of equity sold, or financial performance figures. The reported investment is a funding announcement, not a disclosure of sales, profitability or market share.
Funding Backs Sephora and Skin Prep Growth
The financing gives POV Beauty additional capital as it seeks to turn an audience-led launch into a broader retail and e-commerce business. Its plans combine product expansion with operational growth, including hiring and development of hybrid skin care and makeup products. These commitments indicate where the company intends to invest, but do not establish how quickly sales or distribution will grow.
Sephora’s role is a prominent part of the company’s stated strategy. A retail launch can put a relatively young brand in front of shoppers beyond its existing online following, while also creating demands around supply, marketing and store support. POV Beauty has not released figures on the scale of its Sephora distribution or sales, so the investment’s impact on that relationship cannot yet be measured from the information provided.
The round also reflects investor interest in brands that connect digital audiences with physical beauty products. Silas Capital’s partner Brian Thorne pointed to that combination in explaining the investment. His comments represent the investor’s view of the business, not independent evidence that POV Beauty will lead the category or achieve a particular commercial outcome.
skin prep products for makeup application
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A Young Brand Built Around Skin Prep
POV Beauty was founded by Nogueira, a beauty creator with a large online presence, and Hadjinian, an Estée Lauder Companies veteran. The pairing brings creator-led audience reach together with experience in the beauty industry. The source report says the brand launched in 2025; its Sephora launch followed in 2026.
The brand’s product names and stated focus place it in the skin-prep segment, where products are marketed for use before makeup. POV Beauty’s plans to develop skin care-makeup hybrids extend that positioning. The company has not provided further details about new products, their launch dates or how the investment will be divided among product development, hiring, retail and digital commerce.
Silas Capital led the Series A. RÉDO Capital participated alongside Imaginary Ventures, which the report identifies as POV Beauty’s original investor. The source material does not specify whether the investors took board seats or describe any changes to the company’s governance.
““Our community drives POV Beauty and this investment is about honouring that community by dreaming even bigger.””
— Mikayla Nogueira, POV Beauty co-founder
Valuation and Growth Metrics Not Disclosed
The report does not state POV Beauty’s valuation, the equity exchanged for the investment, the round’s exact closing date or how much each investor contributed. It also provides no revenue, sales-growth, customer or profitability figures. The $15 million total is confirmed in the source report, but the company’s current financial scale and the terms of the deal remain unknown.
Details about the Sephora launch are limited. The report gives 2026 as the launch year but does not specify the number of stores, current product availability, sales performance or plans for further distribution. The company’s intentions for TikTok Shop and hybrid product innovation are also not accompanied by timelines or product announcements.
Nogueira’s description of products as clinically tested is a company claim as relayed in the report. No testing methods, results or outside verification are supplied. Thorne’s assertion that the brand is poised to lead the skin-prep category is an investor’s assessment, not a confirmed outcome.
Watch for Retail and Product Updates
POV Beauty says it will use the funding to advance its retail and e-commerce growth, strengthen its TikTok Shop presence, expand its team and develop skin care-makeup hybrid products. The company has not announced a timetable for those steps, specific hiring targets or named upcoming product launches.
Further updates on Sephora distribution, new products and the brand’s online sales will help show how the funding is being put to work. Until the company releases operating or financial figures, the round signals investor backing and stated expansion plans, rather than a measurable result from those plans.
Key Questions
How much funding did POV Beauty raise?
POV Beauty closed a $15 million Series A round, according to the source report.
Who invested in the round?
Silas Capital led the investment. RÉDO Capital and Imaginary Ventures, identified as the brand’s original investor, also participated.
What does POV Beauty plan to do with the money?
The company says it will support its skin-prep category, retail and e-commerce growth, its Sephora business, its TikTok Shop presence, team expansion and skin care-makeup hybrid product development. It has not disclosed a dollar-by-dollar allocation.
Who founded POV Beauty?
The brand was created by beauty influencer Mikayla Nogueira and Ani Hadjinian, an Estée Lauder Companies veteran. It launched in 2025.
What details about the deal are still unknown?
The report does not disclose the company’s valuation, the investment terms, each investor’s contribution, revenue figures or a timeline for the planned expansion.
Source: rss
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