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BeautyPro has acquired Supercover, the British foundation brand founded in 1997 by Zaf and Najma Ansari, for an undisclosed sum. BeautyPro co-creator Ibs Ansari will run the business, which is expected to relaunch with a redesigned website; financial terms and further details of the relaunch have not been disclosed.
BeautyPro has acquired Supercover, the British foundation brand founded in 1997 by Zaf and Najma Ansari, for an undisclosed sum. BeautyPro co-creator Ibs Ansari will run the business his parents started, adding a colour cosmetics brand with an existing customer following to BeautyPro’s portfolio.
The acquisition is BeautyPro’s third in under two years, according to Cosmetics Business, which reported the deal exclusively. The company had also acquired Skin Sapiens in April 2025. The source does not identify the other acquisition included in the count or give the date on which the Supercover purchase was completed.
Supercover is a make-up foundation brand offering 42 shades across ten undertones. Cosmetics Business describes it as having a strong following among make-up artists and South Asian consumers. The report says the brand will relaunch with a redesigned website at supercover.co.uk, with the stated aim of carrying its heritage forward for a new generation of consumers.
Financial terms were not disclosed. The available report extract does not specify whether the acquisition includes particular product assets, staff, inventory, or other operations, nor does it provide a relaunch date, pricing plans or details of any changes to the range.
Supercover Adds an Established Foundation Range
The deal gives BeautyPro control of a brand with a history dating to 1997 and a defined foundation assortment. Its 42 shades and ten undertones provide a specific product offer within colour cosmetics; the report also identifies make-up artists and South Asian consumers as groups among Supercover’s existing following. Whether BeautyPro can retain those customers while reaching additional consumers will depend on its plans for the range and how the relaunch is carried out.
For BeautyPro, the purchase is part of a series of acquisitions rather than a standalone addition, with the source describing it as the company’s third acquisition in less than two years. That makes the integration and future positioning of the acquired brands relevant to understanding how the company is building its portfolio. The source does not provide revenue, market-share or growth figures, so the scale of the deal’s commercial effect cannot yet be assessed.
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A Brand Founded by the Ansaris
Zaf and Najma Ansari founded Supercover in 1997. Their son, Ibs Ansari, is a co-creator of BeautyPro and is now set to run the brand. The acquisition therefore brings the family-founded business into BeautyPro under the leadership of one of its founders’ children, though the report does not detail how the handover was arranged or whether Zaf and Najma Ansari will retain any role.
The reported deal follows BeautyPro’s acquisition of Skin Sapiens in April 2025. Cosmetics Business characterises the Supercover purchase as BeautyPro’s third acquisition in under two years, but its excerpt does not provide a full account of the company’s other transactions. Beyond the planned website redesign, it gives no specific product-development or distribution plans.
“real heritage and a genuinely loyal customer base”
— Ibs Ansari, speaking to Cosmetics Business
Deal Terms and Relaunch Plans Remain Undisclosed
The purchase price and completion date have not been reported. It is also unclear whether BeautyPro acquired the entire business or specific assets, and whether the founders or existing staff will continue in any capacity. The available source extract does not state whether products will remain unchanged during the relaunch.
BeautyPro has not provided, in the material supplied, a launch timetable or detailed commercial plan. There are no disclosed targets for sales, distribution, marketing or expansion of the shade range. Claims about the brand’s customer loyalty and following are attributed to the report and its interview; the source provides no figures to quantify the size of that audience.
Website Relaunch Is the Next Stated Step
The next stated development is a redesigned Supercover website at supercover.co.uk. No date has been announced in the supplied report, so it is not clear when the site or relaunch will go live. Further information from BeautyPro could clarify whether the relaunch will involve changes to products, distribution, branding or customer service.
Until the company releases more detail, the confirmed outline remains limited to the acquisition, the undisclosed terms, Ibs Ansari’s role running the business and the intended website redesign. The brand’s existing range is reported as 42 shades across ten undertones; whether that assortment will be retained or expanded has not been stated.
Key Questions
Who acquired Supercover?
BeautyPro, the British beauty company, acquired the foundation brand, according to Cosmetics Business.
Who founded Supercover?
Zaf and Najma Ansari founded Supercover in 1997. Their son, BeautyPro co-creator Ibs Ansari, is set to run the business.
How much did BeautyPro pay?
The purchase price has not been disclosed in the source report.
What is planned for Supercover after the acquisition?
The brand is expected to relaunch with a redesigned website at supercover.co.uk. The report does not give a launch date or describe other planned changes.
What products does Supercover offer?
The source describes Supercover as a foundation brand with a range of 42 shades across ten undertones. It has not been confirmed whether that range will change under BeautyPro.
Source: rss
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