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Google searches for matte lipstick rose 315% worldwide over the past year, according to beauty and wellness platform Fresha. The reported rise points to renewed interest in matte finishes after years of glossy lip looks, while beauty artist Laura Geller says newer formulas can offer a softer, less-drying feel. The search figure does not establish sales growth or prove that matte has replaced gloss.
Google searches for matte lipstick rose 315% worldwide over the past year, according to beauty and wellness platform Fresha, signaling renewed consumer interest in a finish that had been overshadowed by glosses, oils, balms and lip glazes. The reported search increase is a measure of online interest, not proof that matte products have overtaken glossy ones in sales or everyday use.
The reported figure comes from Fresha, which tracks beauty and wellness trends. The source report does not provide the underlying search dataset, the precise dates covered, or a comparison with searches for other lip products. The percentage should therefore be read as a reported change in searches for matte lipstick, not as a measure of purchases or market share.
Make-up artist and beauty brand owner Laura Geller said she sees renewed appreciation for matte lips after years of high-shine looks. She described the finish as polished and velvety, and said contemporary products need not feel dry or look flat. Her remarks reflect an industry perspective rather than consumer survey findings included in the source extract.
The report links the renewed interest to skin-care-led formulas and ingredients such as PDRN, which brands are using to give matte lip products a modern framing. The source material does not identify specific products, provide ingredient-performance evidence, or show how widely those formulas are being adopted.
Matte Finishes Return to Focus
The reported search rise matters to shoppers and beauty businesses because it suggests matte lipstick is drawing renewed attention after several years in which glossy, oil-based and balm-like finishes were prominent. For consumers, that shift may mean more product choices across different textures and levels of shine. For brands and retailers, online interest can be a signal to monitor when planning launches, stock and marketing.
But search interest is not the same as sales. The figure alone does not show whether people are buying matte lipstick, whether the interest is concentrated in particular countries or age groups, or whether it will last. It also does not establish that gloss is disappearing: the source describes a shift in attention, not a measured end to glossy lip products.
The formula discussion may also affect expectations. Matte finishes have often been associated with dryness, while the report says newer products are being presented with skin-care-inspired ingredients and a more comfortable feel. Those descriptions are product positioning and expert commentary; the supplied material does not establish that any ingredient produces a particular skin benefit.
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From Glossy Looks to Soft Matte
The report places the search increase against a recent period in which oils, glosses, balms and glazes dominated lip looks. Matte lipstick is now receiving fresh attention, but the available material does not give a full timeline for the shift or sales data documenting how the overall category has changed.
Geller’s comments offer one explanation for why the finish may appeal again: she says consumers are rediscovering its polished, velvety appearance, while product development is changing the association between matte and dryness. That is an informed view from a make-up artist and brand owner, not evidence that all consumers share the preference or that all current matte formulas feel alike.
The source is an extract from a Cosmetics Business report, which notes that its full article is available to premium subscribers. The extract names Dolce & Gabbana Beauty among companies associated with the piece, but provides no specific product announcement or company statement. No launch date or new product can be confirmed from the supplied material.
“I think women are rediscovering just how beautiful and sophisticated a matte lip can be.”
— Laura Geller, make-up artist and beauty brand owner
Searches Do Not Confirm Sales
The reported 315% increase is not accompanied in the supplied extract by the measurement dates, search-volume baseline, country-by-country breakdown or methodology. It is unclear whether the figure refers to a specific Google search term or a broader set of queries.
There is also no sales, retailer, market-share or consumer-survey data to confirm that matte lipstick purchases have risen, or that glossy finishes are losing popularity. The source does not say whether the reported increase is sustained, seasonal or concentrated around a particular trend or product. Claims about newer formulas are not supported here with product testing or ingredient research.
Sales Data Would Test the Shift
The next useful evidence would be retail sales and market-share figures, alongside a clearer explanation of Fresha’s search-data period and methodology. Those measures could help determine whether online interest is translating into purchases and whether the rise is broad or limited to particular markets.
For now, the confirmed development is a reported increase in search interest and a renewed discussion of matte textures among beauty professionals. No specific upcoming launch, brand commitment or forecast is identified in the source material, so whether matte becomes a sustained category shift remains open.
Key Questions
How much did searches for matte lipstick increase?
Fresha reported a 315% worldwide rise in Google searches for matte lipstick over the past year. The supplied report extract does not state the exact dates or provide the underlying search volumes.
Does the search increase mean matte lipstick sales are up?
No sales data is included in the source. The figure measures reported search interest; it does not confirm purchases, market share or a rise in revenue.
Are glossy lip products going away?
The source does not show that gloss is disappearing. It describes renewed interest in matte finishes after a period when glosses, oils, balms and glazes were prominent.
What is changing about modern matte lipstick?
The report says brands are giving matte products a modern framing through skin-care-led formulas and ingredients such as PDRN. It does not provide testing or evidence that these ingredients deliver specific benefits, and product feel can vary.
Source: cosmeticsbusiness.com
