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Registration has opened for Packaging Innovations & Empack 2027, scheduled for 24 and 25 February at the NEC Birmingham. Organisers say the programme will focus on applying innovation in practice, with expert advice, regulation sessions, machinery demonstrations and speakers from companies including Mars, PepsiCo and Siemens.
Registration has opened for Packaging Innovations & Empack 2027, which will take place at NEC Birmingham on 24 and 25 February 2027. Organisers say the event will focus on “Innovation in Practice,” examining how packaging and production ideas can be tested and applied in businesses.
The event will bring together brands, suppliers, designers, manufacturers, machinery specialists, co-packers and other industry participants. Its planned programme will address how businesses assess materials, technology and production approaches amid regulatory requirements and pressure to improve sustainability and productivity. Organisers describe the goal as helping attendees consider whether innovations can work operationally and commercially; the announcement does not establish that particular solutions will meet those tests.
Organisers have named speakers from several sectors, including Youssef Riad of Mars, Jane Skelton of Nichols, Toby Horne of Siemens, Vinicius Sales of PepsiCo and Raj Kumar of HelloFresh. The list also includes Emil Stickland, co-founder of Kocktail, and Michael Privette, chief development officer at the Arthritis Foundation. On the exhibition floor, confirmed names include Amcor, Mondi, Aptar, Coppice Alupack and Smith Anderson, alongside first-time exhibitors such as Pirlo, PackLab, Novatec, Eurofilm Mantzaris and TemperPack Technologies.
Planned features include a new Advice Clinic for one-to-one discussions with industry experts and “Regulation in Practice,” a programme involving Pack UK, UK Packaging PRO and other experts. Discovery Tours and an expanded Exhibitor Innovation Gallery are intended to help visitors find relevant products and ideas. Empack Tour 2.0 will focus on machinery, automation and production technology, while the refreshed Production Line Stage will cover manufacturing and operational performance. A Smart Packaging Zone, Future Trailblazer Awards and the return of Pitch the Co-Packers are also planned.
From Packaging Ideas to Factory Floors
The programme is aimed at a practical question for businesses: whether a packaging innovation can work with existing equipment, meet relevant requirements and be produced at a viable cost and scale. That makes the event relevant to companies weighing changes to packaging design, materials or manufacturing processes, not only to people looking for new products.
The planned mix of regulation sessions, expert advice and machinery demonstrations could help attendees compare options and identify questions to take back to their organisations. However, the event announcement describes intended opportunities and aims; it does not report outcomes or establish that participation will produce savings, sustainability gains or regulatory compliance.
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A Return After 2026 Attendance
According to the event announcement, the 2026 edition drew 8,021 unique visitors, more than 500 exhibitors and representatives from over 3,000 brands. Those figures provide the organisers’ stated benchmark for the previous event; they do not by themselves confirm expected attendance or exhibitor numbers for 2027.
Packaging Innovations & Empack brings together packaging and processing interests, with Contract Pack & Fulfilment also referenced by organisers as part of the wider event offer. The 2027 theme is intended to connect packaging concepts with production and implementation. The source report does not provide a detailed timetable, registration conditions or a final exhibitor count.
““The packaging industry is not short of ideas. The challenge is working out which ideas can make a meaningful difference and how to put them into practice.””
— Sema Tezel Basbug, head of marketing at Packaging Innovations & Empack
Programme Details Still Pending
The announcement does not specify the event’s full daily schedule, registration terms, ticket costs or expected 2027 attendance. It also does not give a complete exhibitor list or explain the format and availability of every planned feature. The confirmed speakers and exhibitors named so far may not represent the final programme.
Organisers describe the event as a place to assess potential solutions, but the announcement provides no independent evaluation of products or evidence that any particular material or technology will deliver environmental, operational or financial benefits. Those outcomes will depend on the solutions presented and how individual businesses apply them.
Visitors Can Register for February
Registration is now open for the event at NEC Birmingham on 24–25 February 2027. Organisers are expected to provide further programme and exhibitor information as the dates approach, although the source announcement gives no timetable for additional releases.
Attendees considering a visit can use the event’s announced themes to identify questions about packaging materials, regulation, machinery or production needs. The next concrete milestones are further details on the schedule and the event itself; the source does not specify when those details will be published.
Key Questions
When and where is Packaging Innovations & Empack 2027?
It is scheduled for 24 and 25 February 2027 at the NEC Birmingham.
Has registration opened?
Yes. The organisers say registration is now open. The announcement does not include ticket prices or registration conditions.
What is the event’s 2027 theme?
The theme is “Innovation in Practice.” Organisers say the programme will focus on how packaging and production ideas might be put to practical use.
Which speakers have been announced?
Named speakers include representatives from Mars, Nichols, Siemens, PepsiCo and HelloFresh, as well as speakers from Kocktail and the Arthritis Foundation.
What will visitors be able to explore?
Planned features include an Advice Clinic, regulation-focused sessions, Discovery Tours, machinery demonstrations, a Smart Packaging Zone and the Production Line Stage. Organisers have not yet published a full schedule in the announcement.
Source: cosmeticsbusiness.com
