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The Pure Beauty Awards 2026 announced winners across 21 categories at a London ceremony on 15 October, marking the programme’s 25th anniversary. Shark, Makeup by Mario and Dcypher were among the brands named, in an awards format combining expert judging with public voting.
The Pure Beauty Awards 2026 named winners across 21 categories at a ceremony at London’s Grosvenor House on 15 October, with Shark, Makeup by Mario and Dcypher among the brands recognised. The event also marked the awards’ 25th anniversary and introduced a combined programme for the former UK and global awards, with separate winners selected by industry judges and public voters.
Shark won the judges’ award for Best Tool or Device for its CryoGlow product, while AVOLOGI took the Readers Vote in the category. Makeup by Mario’s Ethereal Eyes: The Original won the judges’ award for Best Eye or Brow Product. The supplied results identify Dcypher as one of the brands crowned, but do not specify its winning category or product.
The awards used two routes to recognition: an independent panel of beauty industry experts chose the Judges Choice recipients, while members of the public voted for the Readers Vote winners. Organisers said the split was intended to reflect professional assessment and consumer preference as distinct perspectives. Across the categories, the results include established companies and smaller or newer brands.
Cosmetics Business reported that more than 300 people attended the ceremony, hosted by beauty journalist, brand founder and diversity advocate Ateh Jewel. Pure Beauty editor Amanda May said there were nearly 500 entries across 21 categories. Winners were announced in areas including skincare, haircare, makeup, body care, fragrance, wellness and innovation.
Two Routes to Beauty Recognition
The new combined event gives brands two different forms of recognition: a decision by industry professionals and a result based on public voting. Those outcomes can show whether a product appeals to both specialist judges and consumers, though the awards do not by themselves establish product performance or market success.
For readers, the list offers a snapshot of products and brands that drew attention in a broad set of beauty categories. The recognition may help consumers discover names beyond familiar large companies, while the division between Judges Choice and Readers Vote makes clear that expert opinion and public preference are not interchangeable measures.
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A Combined 25th Anniversary Event
The 2026 programme brought together the Pure Beauty Global Awards and the Pure Beauty Awards UK as one event, according to the source report. Organisers linked the change to the programme’s 25-year milestone, replacing two separate award events with a single flagship ceremony.
The awards have previously recognised brands in a range of beauty and personal-care fields. Cosmetics Business’ report also points to the 2025 awards, where Rare Beauty and Medik8 were among the winners. The 2026 results expand the combined format to 21 categories, with judging and public voting reported as separate processes.
““This new global programme celebrates the very best beauty products and brands from across the international industry.””
— Amanda May, Pure Beauty editor
Some Winner Details Are Missing
The source material names Dcypher among the brands crowned but does not provide its category, product or whether its recognition came through Judges Choice or Readers Vote. That information cannot be confirmed from the supplied results.
The report also does not provide vote totals, judging criteria for individual categories, or details about how many entries were submitted to each category. The results establish who won under the two award routes, but do not offer a like-for-like measure of product quality, sales or consumer satisfaction.
Full Results and Brand Follow-Up
The next step for readers seeking a complete record is to consult the awards’ published category-by-category results or further reporting from the organisers. Additional details could clarify Dcypher’s award and provide any product or category information omitted from the available report.
Brands may use the recognition in their communications, but the announcement does not state what promotional activity or follow-up events are planned. No additional milestones or dates were specified in the source material.
Key Questions
When and where were the Pure Beauty Awards 2026 held?
The ceremony took place on 15 October at Grosvenor House in London, according to Cosmetics Business.
How were the winners chosen?
An independent panel of beauty industry experts selected the Judges Choice winners, while public voting determined the Readers Vote winners.
What did Shark and Makeup by Mario win?
Shark’s CryoGlow won Judges Choice for Best Tool or Device. Makeup by Mario’s Ethereal Eyes: The Original won Judges Choice for Best Eye or Brow Product.
What award did Dcypher receive?
Dcypher is named among the 2026 winners in the supplied report, but its category, product and award route are not specified.
Source: rss
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