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The Good Trade has published an updated 2026 review of clean and organic skincare brands, based on hands-on testing of each brand’s bestselling cleanser, treatment product, and moisturizer. Ursa Major tops the current list. The review is editorial and commission-linked, not a clinical study.
The Good Trade has published its updated 2026 review of organic and clean skincare brands, naming Ursa Major as its top pick after hands-on testing. The reviewer tested each brand’s bestselling cleanser, treatment product, and moisturizer on her own normal skin, following each brand’s recommended routine, and documented results with swatch and post-routine photos. The guide is positioned as a resource for readers seeking effective natural skincare across a range of budgets.
The review’s methodology, as described by the publication, involved combing through ingredient lists, corresponding directly with brands, referencing EWG (Environmental Working Group) ratings, and reviewing thousands of customer reviews. The tester then used each brand’s three hero products daily, without wearing makeup during the testing period and only occasionally wearing sunscreen — a variable she flagged because it affected how some cleansers performed. According to the reviewer, most products tested suit all skin types, with notes added where a product seemed better matched to a specific skin type.
Ursa Major leads the current ranking. The Vermont-based brand is described in the review as plant-powered and free of petrochemicals, synthetic fragrances, parabens, phthalates, PEGs, and synthetic preservatives. Its formulations feature ingredients such as sea fennel, shea butter, and sustainably certified palm oil. The brand holds a B Corp certification, is cruelty-free and vegan, uses eco-friendly and recycled packaging, and offers subscriptions. Its EWG ratings span 2 to 6, and fully fragrance-free options are available. Listed prices: cleanser at $26, serum at $56, and moisturizer at $54.
Across the full list, the review applies three stated criteria: products must be made with natural, organic, and nontoxic ingredients; formulas must demonstrate effectiveness supporting skin’s needs with consistent use; and brands must include options that are affordable, since, as the reviewer notes, natural beauty can be expensive. Most listed brands offer fragrance-free options, and where scent exists, it typically derives from natural botanical extracts and essential oils rather than synthetic fragrance, according to the publication. The reviewer writes that her skin looked “glowier” and smoother after testing — a personal observation, not an independent clinical finding.
Why This Roundup Matters for Skincare Shoppers
Clean and organic skincare is a crowded, loosely defined category where marketing language often outpaces verifiable product attributes. A publication that discloses its testing process — ingredient review, brand correspondence, EWG ratings, and hands-on use of specific bestselling products — gives shoppers a more concrete basis for comparison than brand advertising alone. Naming products with prices, from a $26 cleanser upward, also addresses a common barrier: the perception that natural skincare is uniformly expensive.
The review may also reflect shifting consumer priorities. The reviewer describes abandoning an elaborate multi-step routine after experiencing rashes, psoriasis, and alopecia in her twenties, then slowly rebuilding a simpler regimen centered on trusted ingredients. That trajectory mirrors a broader move toward minimalist, ingredient-transparent skincare, and the brands highlighted are selected to fit that middle ground between bare-bones and ten-step routines.
How the Reviewer Tested Each Routine
The reviewer brings a personal history to the evaluation: after developing skin and autoimmune-related conditions in her twenties, she stopped using most products, experimented with DIY formulations — including homemade face cream whipped in a family blender — and eventually rebuilt a balanced routine. She writes that the health issues improved and resolved over time, but that fear of new products persisted, which she says made this side-by-side testing a meaningful exercise in rebuilding trust in skincare.
Testing covered each brand’s bestselling cleanser, treatment product, and moisturizer, used at the end of each day following the brand’s own instructions. The reviewer documented swatches and immediate post-routine skin photos for every product tested. The Good Trade states the list is regularly updated with emerging favorites that continue to meet its criteria. The publication also discloses that it earns a commission on some purchases made through its links — an affiliate model it says is paired with products its editors have researched, tested, and genuinely recommend.
“I tested the bestselling cleanser, treatment product, and moisturizer from each of these clean skincare brands on my normal skin.”
— The Good Trade reviewer
Limits of the Testing and Rankings
The rankings rest on one reviewer’s experience on her own normal skin type, so results may not translate to oily, dry, sensitive, or condition-affected skin. The reviewer’s observation that her skin looked glowier is anecdotal; the review cites no dermatological or clinical testing. EWG ratings for Ursa Major span 2 to 6, meaning individual products vary within the brand. The source material available for this article was truncated, so the full list of ranked brands beyond Ursa Major, and their details, is not confirmed here. Readers with eczema, psoriasis, allergies, or other skin conditions should consult a dermatologist before switching routines, and patch-testing new products is advisable, particularly with formulas containing essential oils or botanical extracts.
Updates Coming to the 2026 List
The Good Trade says the list is regularly updated as new brands meet its criteria, so additional favorites may be added throughout 2026. Readers can expect revised rankings, prices, and product picks as the publication continues testing. The outlet also points to related guides — natural and organic makeup brands, all-natural moisturizers, toxin-free hair products, and natural face wash — for readers building a broader clean beauty routine.
Key Questions
Which brand did The Good Trade rank first for 2026?
Ursa Major tops the current list. The review highlights its plant-based formulas, B Corp certification, vegan and cruelty-free status, recycled packaging, and fragrance-free options, with prices from $26 for a cleanser to $56 for a serum.
How were the brands tested?
According to the publication, the reviewer personally tested each brand’s bestselling cleanser, treatment product, and moisturizer daily on normal skin, alongside ingredient-list reviews, brand correspondence, EWG ratings, and customer-review research.
Is the review independent of the brands?
The Good Trade discloses that it earns a commission on some purchases made through its links, while stating that editors only endorse products they have researched, tested, and recommend. It is an affiliate-supported editorial model, not an independent lab assessment.
Are ‘clean’ and ‘nontoxic’ claims regulated?
No single regulatory definition governs terms like “clean” or “nontoxic” in skincare. The review uses its own criteria — natural and organic ingredients, EWG ratings, and absence of synthetic fragrance, parabens, phthalates, and PEGs — which is a publication standard rather than a legal one.
Will these products work for sensitive skin?
The reviewer says most products suit all skin types but notes exceptions. Results are based on one tester with normal skin, and some products contain essential oils or botanical extracts that can irritate sensitive skin. Patch testing and dermatologist guidance are recommended for those with existing conditions.
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